Nagano prefecture：Nagano Prefecture surrounded by mountains
Nagano Prefecture is located in central Japan and is an inland prefecture not facing the sea, surrounded by mountains with the Japan Alps to the west and the Southern Alps to the east. Although the overall climate is cold due to its high elevation, the entire prefecture enjoys the autumn colors of the leaves in fall, which can be enjoyed only in mountainous areas.

Niigata prefecture：Niigata Prefecture with clear streams and large plains
Niigata Prefecture is located in the central northeastern part of Japan, with an elongated area stretching from northeast to southwest. It is surrounded by high mountains including the Echigo Mountains in the south, and the Echigo Plain, the largest plain along the Sea of Japan coast, stretches along the Shinano River and Agano River basins flowing from the Echigo Mountains.

Fukui prefecture：Fukui Prefecture is rich in nature, surrounded by the sea and mountains.
Fukui Prefecture is located in northwestern central Japan and is known on maps as a prefecture shaped like a key or an elephant. The prefecture is divided into the Reinan region to the south and the Reihoku region to the north. In the Reihoku region, there is the Echizen coast, known for Tojinbo, and in the Reinan region, there is Wakasa Bay, which is a rias coast, making the prefecture rich in nature surrounded by mountains and the sea.

Ishikawa prefecture：Ishikawa Prefecture, rich in nature with the Noto Peninsula and Mt.
Ishikawa Prefecture is located in the northwest central part of Japan, with the Noto Peninsula jutting out into the Sea of Japan to the north and a mountain range to the south with Hakusan as its highest peak. The Noto region in the north and the Kaga region in the south have contrasting characteristics: the Noto region has a rocky coastline eroded by waves, while the Kaga region has sandy beaches. Senrihama Beach is particularly famous as a beach that can be driven on.

Toyama prefecture：Tateyama and Toyama Bay, the pride of the people of the prefecture
Toyama Prefecture is located in the north-central part of Japan, facing Toyama Bay in the north and the Tateyama mountain range with 3000-meter-high peaks in the south, and is surrounded by both sea and mountains. Although the high altitude of Tateyama is snowbound in winter, it is a popular tourist destination for both domestic and international visitors who enjoy walking the Alpine Route between high snow walls in spring and mountain climbing in summer.

Nagano prefecture：Buckwheat" and fruit cultivation taking advantage of the cold climate
Nagano Prefecture is not suitable for rice production due to its cold climate, and buckwheat, which is easy to produce even in a cold climate, has been widely grown in the area. As a result, the culture of eating buckwheat noodles, which are made by grinding buckwheat flour, has developed, and the prefecture has become one of the leading buckwheat noodle producers in Japan. The cultivation of fruits such as apples and grapes is also flourishing, and the region boasts the highest production in Japan.

Niigata prefecture：Niigata, the pride of Japan's rice and sake production area
The Echigo Plain, with its clear streams flowing from the Echigo Mountains and vast land, is one of the largest breadbaskets in Japan, producing high-quality rice such as Koshihikari produced in Uonuma. The cold climate and abundance of rice and water are ideal for sake production, and Niigata Prefecture is known as the prefecture with the largest number of sake breweries in Japan.

Fukui prefecture：Taste of Winter Echizen Crab
Fukui Prefecture is famous for a variety of Sea of Japan seafood and its processed products. In particular, the red snow crab fishery is said to be the oldest in Japan. Male red snow crabs landed at fishing ports in Fukui Prefecture are called "Echizen Gani" and are being branded. Echizen crabs are known as the top brand and finest variety of snow crab because of the environment in which they are caught and the quality of the meat, which is sweet and firm.

Ishikawa prefecture：The nation's top-rated Hyakumangoku sushi
Ishikawa Prefecture offers a wide variety of seafood from the Sea of Japan, rice harvested in the Kaga Plain, and sushi that is among the best in the country, thanks to the skills of sushi chefs and the spirit of hospitality inherited from the Kaga Hyakumangoku culture. Not only are there many sushi restaurants throughout the prefecture, but the level of kaitenzushi is also high, delighting the palates of many tourists.

Toyama prefecture：Natural Barges" - Rich Seafood from Toyama Bay
Toyama Bay is characterized by its very steep topography, with a steep drop off from near the shore into deep water. In addition, snow falling on the mountains of the Northern Alps flows into the bay as nutrient-rich melt water, forming a rich fishing ground, which is called a "natural pool. Toyama Bay is home to as many as 500 species of fish, and is particularly famous for its firefly squid and white shrimp.

Nagano prefecture：Nagano Prefecture, full of ancient romance
Fossils of Naumann elephants have been discovered at the bottom of Lake Nojiri in the northern part of the prefecture, and stone tools made of obsidian have been found at nearby ruins. In addition, there are many ruins from the Paleolithic Age to the Kofun Period in the prefecture, which makes it possible to contemplate ancient human activities far beyond the present time.

Niigata prefecture：Kenshin Uesugi, the Dragon of Echigo
The excavation of dinosaur fossils has been active in Fukui Prefecture since the discovery of Cretaceous-period crocodilian skeletal fossils in Katsuyama City, Fukui Prefecture, in 1982. Eighty percent of all dinosaur fossils excavated in Japan have been found in Fukui Prefecture, and five new species of dinosaurs, including Fukuisaurus and Fukuiraptor, have been excavated to date.

Fukui prefecture：Fukui, the romantic city of dinosaurs
Fukui Prefecture is famous for a variety of Sea of Japan seafood and its processed products. In particular, the red snow crab fishery is said to be the oldest in Japan. Male red snow crabs landed at fishing ports in Fukui Prefecture are called "Echizen Gani" and are being branded. Echizen crabs are known as the top brand and finest variety of snow crab because of the environment in which they are caught and the quality of the meat, which is sweet and firm.

Ishikawa prefecture：Glittering Kaga Hyakumangoku
During the Edo period, Toshinaga Maeda, who joined the eastern army in the Battle of Sekigahara, ruled Kaga, Noto, and Etchu, and became a feudal lord with 1.2 million koku. The Kaga Maeda family focused on the promotion of industry and encouraged learning and culture, and various traditional industries and performing arts flourished in the castle town of Kanazawa, where they continue to this day.

Toyama prefecture：Festival culture born of trade
Toyama Prefecture developed as a transit point for shipping on the Sea of Japan, including the Kitamae-bune, and trade with inland areas such as Shinshu and Hida was also prosperous. Trade brought a variety of cultures from various regions, and it is said that lion dances influenced by Noto and Hida have been handed down in more than 600 places in the prefecture. Hikiyama (floats), which were carved and decorated by the townspeople to show their economic power, were built in each area and festivals were held there

Nagano prefecture：Traditional crafts utilizing abundant wood
Surrounded by mountains, Nagano Prefecture has developed and passed on traditional crafts using wood from the abundant mountains. Kiso lacquerware is produced in Shiojiri City, located in the central part of the prefecture, and products are created by bringing out the grain of the wood. Matsumoto City, also in the central part of the country, produces Matsumoto furniture with sophisticated designs and a variety of nearly 2,000 types of furniture.

Niigata prefecture：Tsubame-Sanjo cutlery and Western tableware created by tradition and innovation
The history of Tsubame-Sanjo cutlery begins in the Edo period. At first, the main business was the manufacture of agricultural machinery, but gradually shifted to the production of kitchen knives and other cutlery. The company also has a high level of metalworking technology, and in recent years has become active in the production of Western-style tableware. Tsubame-Sanjo has become a world-class industry, as evidenced by the fact that Tsubame-Sanjo cutlery was used for the cutlery used at the Nobel Prize award ceremony.

Fukui prefecture：World-class glasses from Sabae, Fukui
In Fukui Prefecture, traditional crafts such as lacquerware, Japanese paper, and hammered blades have been handed down from generation to generation through the careful work of craftsmen. In this climate, the eyeglass industry has developed in the Fukui and Sabae areas. As demand for eyeglasses has grown, so has the technology, and today, approximately 95% of all eyeglass frames made in Japan are produced in Fukui.

Ishikawa prefecture：Traditional Crafts Nurtured by Kaga Hyakumangoku
As the Kaga Maeda family promoted industry and encouraged learning and culture, various traditional industries developed in Ishikawa Prefecture. Among these, Wajima-nuri in Wajima, Noto region, has been practiced since ancient times, but the technique of Wajima-nuri was established in the Edo period (1603-1868) and has continued to the present day. In addition, Kanazawa's humid climate is ideal for the creation of gold leaf, and from the Edo period to the present, Kanazawa has been a major producer of gold leaf, accounting for the majority of gold leaf production in Japan.

Toyama prefecture：World-class Takaoka Foundry Craft
Toyama Prefecture is home to a variety of traditional crafts, but one of the most famous is Takaoka copperware. Takaoka copperware began in the Edo period when the Kaga Maeda family brought seven founders to Toyama. Today, Takaoka copperware is produced in a wide range of products, from large-scale items such as temple bells and large Buddha statues to everyday items such as flower vases. Recently, many tin products, which are easy to process, have also been produced by taking advantage of casting technology.