Kochi prefecture：Kochi, a place where nature and culture are in harmony
Located in the south of Shikoku, Kochi Prefecture has a beautiful coastline facing the Pacific Ocean, clear streams represented by the Shimanto River, and rich mountain ranges.
Kochi is an attractive region where nature and culture are in harmony.

Ehime prefecture：Ehime, the prefecture of a beautiful goddess!
Ehime" in Ehime Prefecture is said to come from the name of a deity known as the "Lavish Goddess," and is the only prefecture in Japan to have a deity named after it. Located on the western edge of Shikoku, Ehime has beautiful natural scenery and many historical sites. Matsuyama City is a famous sightseeing spot with Matsuyama Castle and Dogo Hot Springs, and offers spectacular views of Mt. Ishizuchi, the highest peak in Shikoku, and the Shimanami Sea Route.

Tokushima prefecture：Whirlpools seen from Naruto Bridge
Tokushima Prefecture is located at the eastern end of Shikoku and is connected to Honshu by the Naruto Bridge through Awaji Island, making it the gateway to Shikoku. It is also known as the starting point of the pilgrimage route to 88 sacred sites (88 pilgrimage sites in Shikoku) scattered throughout Shikoku.
The Naruto Bridge, which spans the Naruto Straits between Shikoku and Awaji Island, is home to the Naruto Whirlpools, one of the world's three major tidal currents, and the Yoshino River, one of Shikoku's representative rivers, which flows through the northern part of the prefecture.

Kagawwa prefecture：The charm of Kagawa is connected by the Great Seto Bridge!
Kagawa Prefecture is located in the northeastern part of Shikoku, facing the Sanuki Mountains to the south and the Seto Inland Sea, also known as the ""Jewel of the World"" to the north, and is dotted with islands, including Shodo Island, the second largest island in the Seto Inland Sea after Awaji Island.
Shodoshima is the second largest island in the Seto Inland Sea after Awaji Island. It is connected to Okayama Prefecture in Honshu by road and rail via the Seto-ohashi Bridge, which runs through the islands, and is one of the main entrances to Shikoku Island.

Kochi prefecture：Kochi's bonito tataki is amazing!
Bonito, a typical ingredient in Tosa cuisine, rides the Kuroshio Current and arrives off the coast of Tosa, then rides further north on the Kuroshio Current, returning to the southern ocean when the water temperature drops. Tataki, which is well-known throughout Japan, has two seasons: the refreshing "Bonito upstream" in March and April, and the fatty "Bonito downstream" around October. There is also an abundance of seafood from the Shimanto River, including natural ayu (sweetfish), and attractive agricultural products such as Buntan (pomelo), a citrus fruit from the tropical island of Kochi.

Ehime prefecture：Ehime Prefecture is rich in citrus fruits and seafood
The Seto Inland Sea, Uwajima Island, and the Shikoku Mountains, as well as its natural beauty and favorable climate, provide many specialties such as sea bream, yellowtail, and other marine products and processed marine products, as well as citrus fruits such as mandarin oranges and iyokans, as the region is also known as the "citrus kingdom.

Tokushima prefecture：The national market share of sudachi is almost 100%!
Naruto-kintoki" is a famous Tokushima Prefecture brand that combines a fine and beautiful appearance with a fine sweetness, thanks to the warm and dry Setouchi-style climate and the well-drained and well-ventilated sandy soil it grows on. Sudachi is also a representative citrus fruit of Tokushima, with almost 100% share of the national market.

Kagawwa prefecture：Kagawa's Specialty Products Not Just Udon
Sanuki Udon, one of the prefecture's representative brands, as well as the prefecture's fish, yellowtail, were successfully farmed for the first time in the world.
In addition to olives, which were successfully cultivated in Shodoshima for the first time in Japan, there are many agricultural products unique to Kagawa Prefecture with its Seto Inland Sea climate, such as Sanuki Sanzoku (Sanuki beef, Sanuki dream pig, and Sanuki cochin), and processed products such as Shodoshima somen noodles.

Kochi prefecture：Kochi Prefecture has produced many famous historical figures.
One of the attractions of Kochi Prefecture is its many famous historical figures. There are Kochi Castle, memorial museums, and many historical sightseeing spots, such as Ch0sokabe in the Warring States period and Sakamoto Ryoma at the end of the Edo period.
Kochi, which faces the Pacific Ocean, has also long been a land of whaling and has many historical attractions related to the sea.

Ehime prefecture：Dogo Onsen of History and Tradition
The name ""Dogo Hot Spring"" is said to be one of the three oldest hot springs in Japan, and it is said that Prince Shotoku and many emperors took a dip in Dogo Hot Spring to rest when they visited the area.
The Matsuyama Castle of the Iyo Matsuyama Clan and the Uwajima Castle of the Uwajima Clan, both of which are considered the ""Twelve Existing Tenshukaku,"" are also valuable structures that remain.

Tokushima prefecture：Industry created by the starting point of the pilgrimage
In ancient times, Tokushima Prefecture was called ""Awakuni"" because millet was harvested in large quantities in the northern part of the prefecture, and was later integrated and called ""Awa-kuni.
After the Edo period (1603-1867), the indigo industry flourished, giving rise to the famous ""Awa Ai"" (indigo produced in Awa).
In addition, as the starting point of the pilgrimage, the industry has been prosperous since ancient times.

Kagawwa prefecture：Kotohiragu Shrine, where the God of the Sea rests
"Zentsuji Temple, which is believed to be the westernmost site of Kobo Daishi Kukai, and Mannoike Pond, one of the largest reservoirs in Japan, are among the many places of interest where Kobo Daishi is said to have built.
There are also many old historical landmarks, such as Kotohiragu Shrine, which sits halfway up Mt. Kotohira (Mt. Zotou) and is the head shrine of all Kotohiragu shrines in Japan, which enshrines the deity Omononushi no Kami, who has long been known as the ""God of the Sea.""

Kochi prefecture：A place of industry handed down from generation to generation
Kochi Prefecture has many traditional industries that have been handed down from generation to generation, and ""Tosa Washi"" is said to have a thousand-year history. In the Edo period (1603-1867), it was protected as a major specialty product of the domain and flourished as a local industry,
It has flourished as a local industry. Tosa Uchihamono"" has been produced since the Middle Ages, and now accounts for 60% of the nation's cutlery for forestry use, and is known as one of the leading cutlery production centers in Japan.

Ehime prefecture：Imabari, one of the largest towel production centers in Japan
Imabari City in Ehime Prefecture is a major production center with a history of 120 years in the towel industry, and 50% of all towels manufactured in Japan are produced in Imabari City.
Imabari towels are highly absorbent and have a softer feel than ordinary towels.

Tokushima prefecture：Speaking of Tokushima, Awaodori dance is the most famous dance in Japan.
Awaodori, a Bon dance with a history of over 400 hundred years and originating in Awa Province, is one of the three major Bon dances in Japan that attracts a large number of tourists.
Awa Odori is also positioned as a representative culture of Tokushima in international cultural festivals as ""Awa Ai"" and ""Awa Ningyo Joruri"".

Kagawwa prefecture：Traditional Crafts Born of the Sanuki Climate
The Kagawa lacquerware, which has long been celebrated as an art form, was designated as a traditional craft and developed under the protection of successive lords of the Takamatsu Domain during the Edo period. There are also many traditional crafts nurtured in the Sanuki climate, such as the Marugame Uchiwa and many other functional traditional crafts.