Our store offers a variety of products, including souvenirs, meals, traditional cultural hands-on experiences, and a take-out cafe. In the shop, we sell a wide range of local products such as Yamaguchi's specialty "Uirou" and the unique lacquer-painted dolls "Ouchi dolls," as well as sweets, marine products, and traditional crafts from Yamaguchi City and the prefecture. For meals, we provide local dishes from Yamaguchi Prefecture, including "Fugu cuisine" and "Kawara Soba.
We are located in the vicinity of the national treasure "Ruriko-ji Temple, Five-story Pagoda," counted among Japan's three famous towers, in the representative tourist destination of Yamaguchi City.

Detailed Company Information

- Regions
- Year Established
- 1975
- Main products
- Souvenirs and Gift Items
- Number of Employees
- 28
- Country of Overseas Operations
- Not yet
- Country of Overseas Operations
- None
- Languages handled
- Japanese
- Interpreter required
- Required
Desired Aspects for International Business. |
If a foreign company expresses interest, we would like to discuss more specifics. |
Description of Products for Trade Inquiry
This is a Hina doll of the traditional craft ""Ouchi Dolls"" from Yamaguchi City. While maintaining the high status of traditional crafts, the Ouchi Dolls features a round silhouette and gentle facial expressions, making it beloved by people of all generations. Originally created as a guardian deity for marital harmony, this auspicious doll has a sophisticated color scheme for its base and accessories, seamlessly blending into the ambiance of any room. With its compact size, it's suitable for those living in apartments or households with indoor pets.



In the Muromachi period, Ouchi Hiroyo, the guardian lord of Yamaguchi, invited many people from Kyoto to Yamaguchi. He initiated town planning modeled after Kyoto and eventually welcomed a beautiful bride from the Sanjo family of Kyoto. However, the bride, longing for the distant and glamorous Kyoto, was always in tears. Compassionate Hiroyo, feeling sorry for her, summoned numerous doll craftsmen from Kyoto and filled the residence with dolls. The bride was overjoyed, and the two lived happily together. Based on this story, dolls depicting a happily married couple became popular.
- Company Name
- Choshuen
- Address
- 1-6 Kimachi,Yamaguchi-shi, Yamaguchi-ken 753-0095 Japan
- Business Activities
- Wholesale and Retail
- Contact Name
- Takashi Kono
- Affiliated LOM
- JCI Yamaguchi
